MATT THOMPSON
COPY ⬩ STRATEGY ⬩ DESIGN
Based in Philly. Factoids: Gemini. Lover of spicy food, 80s music, and oxford commas. 10 years of agency and nonprofit experience. Check out some recent work and my resumé below.
Client: HiFive
Date: 2023
Scope: CopywritingHybrid work was all the rage in 2023, but it's not a perfect solution. HiFive is designed to encourage collaboration and community in hybrid teams through personalized meeting recommendations. Think of it like a trust fall without the cringe.For HiFive, I prepared a site manuscript, making sure to imbue the copy with their optimistic and relatable brand voice.Check it out: www.hifiveapp.com
Client: Northwest AGC
Date: 2022
Scope: Content Strategy, CopywritingNorthwest AGC convenes contractors and construction workers across Alaska, Idaho, Oregon, and Washington. When the organization needed to bring their retirement planning site up to date, I was happy to give the handymen a...hand.I helped to strategize the site's content and wrote its manuscript.Check it out: www.nwagcretirement.com
Client: City Fitness
Date: 2021
Scope: Print and Digital CopywritingNothing pumps a damper on your fitness journey like a global pandemic. In 2020, as everyone adopted pushup challenges and jogging regimens to stay in shape, fitness clubs saw an attrition in membership. City Fitness asked me to help craft language that would communicate their grit, adaptability, and commitment to their member base.We made a big splash with a full page ad in the Inquirer, local wheat pasting, and new copy for their revised membership program.
Client: The Revivalists Gin
Date: 2020
Scope: CopywritingIn college, I sipped gin and tonics because they made on par with Hemingway (Siri, define "liquid confidence"). But for the non-English major, gin can be seen as stuffy, an old man's drink (Sorry, Ernie). So, I was more than happy to help Revivalist Gin position their refreshing take on the botanical spirits as youthful, novel, and super vivacious.I developed a whimsical brand voice for the Revivalists, writing all copy on the gin bottle labels as well as copy for the company's new website.
Date: 2019
Scope: Content Generation
Campaign: Express YourselfOne of the country's largest media brands wanted to ditch its corporate voice for something more relatable and millennial-friendly. Here, I employ my practically encyclopedic knowledge of pop culture to encourage viewers to follow their fandom and position Xfinity as a fellow watcher.
Client: Fine Wine & Good Spirits
Date: 2022
Scope: Copywriting, Radio
Campaign: BYOPinot Noir or Chardonnay for a business dinner? Champagne or tequila for a 30th birthday party? Whiskey or whiskey for a backyard bonfire? These decisions can be tough, but Fine Wine & Good Spirits wants to help you pick the perfect bottle for your gathering. Adopting their established voice, I wrote radio spots for monthly promotions, flash sales, and contests.
(Links open in Google Drive)
Client: ARC Dance & Drum Experience
Date: 2019
Scope: Copywriting, Graphic Design, Social Media, PressThe challenge: Market an original live performance merging drum and dance traditions from all over the world. Now, make the show one night only. And in Swarthmore, Pennsylvania. Also, get 600 people to RSVP. Spolier alert: We packed the house.For the Pew-funded ARC: A Drum and Dance Experience, I wrote all the copy, social media content, and press material. I also did all the design work.
Client: Painted Bride Art Center
Date: 2018
Scope: Copywriting, Graphic DesignPainted Bride Art Center, one of Philadelphia's longest-operating performance venues, books a lot of shows. As the venue's lead writer, in-house designer, and press liaison, I made sure people knew about them. Here are some collateral pieces I wrote, edited, and designed while there.
Thanks for your time. Some links: